This week is the annual Thanksgiving holiday, in which those of us in the United States come together to celebrate our connections with each other, and everything in our lives that we are thankful for. This year, RoadVantage celebrated by hosting a food drive for the Central Texas Food Bank, raising over 200 pounds of food.
Raising Awareness in F&I
A recent Cox Automotive study found one of the biggest obstacles we face in F&I is low consumer awareness. Customers simply don’t know about F&I products – what they are, and how they bring value. This is one of the single most difficult issues in our industry today, especially as buying habits continue to evolve and more and more consumers want to be fully informed before they ever set foot on dealership property.
Leasing is Here - Now What?
For dealerships and F&I managers, it’s no longer a question of whether leasing is cutting into new-car sales. The simple fact is that more and more consumers are choosing to lease instead of purchase, which leaves F&I departments searching for new ways to introduce F&I products.
Motivating the F&I Manager
Ward’s Auto had a great blog a few weeks ago that, on the surface, might not seem to be much about F&I. Most of it is spent talking about the writer’s personal journey, but the message he is sending is clear: we often don’t realize what actually motivates us.
It Always Comes Back to the People
In a recent issue of Dealer Marketing Magazine, Jim Maxim, Jr. had a great piece called “5 Steps to Better F&I Results” that broke down the ways in which dealerships, and specifically, F&I managers can streamline processes to get better results.