The Importance of Training
In a recent article in Dealer Marketing Magazine, it was pointed out that there continues to be a fairly large discrepancy between the “ideal” length of time dealerships believe customers should move through a deal and the actual time it takes. More than a quarter of respondents — dealership owners and managers — said they believe it should take less than an hour to complete a deal.
This week is the annual Thanksgiving holiday, in which those of us in the United States come together to celebrate our connections with each other, and everything in our lives that we are thankful for. This year, RoadVantage celebrated by hosting a food drive for the Central Texas Food Bank, raising over 200 pounds of food.
Motivating the F&I Manager
Ward’s Auto had a great blog a few weeks ago that, on the surface, might not seem to be much about F&I. Most of it is spent talking about the writer’s personal journey, but the message he is sending is clear: we often don’t realize what actually motivates us.
Raising Awareness in F&I
A recent Cox Automotive study found one of the biggest obstacles we face in F&I is low consumer awareness. Customers simply don’t know about F&I products – what they are, and how they bring value. This is one of the single most difficult issues in our industry today, especially as buying habits continue to evolve and more and more consumers want to be fully informed before they ever set foot on dealership property.
Leasing is Here - Now What?
For dealerships and F&I managers, it’s no longer a question of whether leasing is cutting into new-car sales. The simple fact is that more and more consumers are choosing to lease instead of purchase, which leaves F&I departments searching for new ways to introduce F&I products.