Austin, Texas – July 27, 2011 – RoadVantage, the first aftermarket company to offer dealers the advantage of 90-days free aftermarket programs, announced the launch of its new business operation.

Founded by industry veteran Garret Lacour, the co-founder and former CEO of IAS (Innovative Aftermarket Systems), RoadVantage offers dealerships a host of traditional aftermarket programs with an innovative approach of 90-days free consumer warranty offerings while adding value across the sales channel.

Headquartered in Austin, Texas, RoadVantage offers dealers choices among the most popular and well-presented products and programs available including: Key Replacement, Tire & Wheel, GAP, Windshield, Interior/Exterior and a Multi-Shield offering.

All programs are backed by an “A” rated insurance company and administered with high level customer service.

The fresh approach to value-added F&I allows dealers to offer their customers 90-days free programs at a low cost and low risk for the dealership.

This instant built-in dealership differentiator can increase F&I sales and has caused several dealers to implement the RoadVantage 90-days free programs to maximize efforts during the high selling season.

“We are assembling a team of highly seasoned executives and qualified agents who combine successful automotive experience with proven track records in aftermarket sales,” said Garret Lacour, President and CEO at RoadVantage.

“Our business model can help both agents and dealerships navigate the obstacles that they will inevitably face in fundamentally invigorating their F&I departments in a continued challenging environment. Our 90-days free programs can increase F&I penetration and at the same time add value in the sales channel making it a win-win for dealerships.”

RoadVantage currently has openings in limited territories across the United States for agent representation. The company is hosting a National Expansion meeting this week in Austin, Texas for new agency representation.