Now Trending: NADA 2016
Now that the dust from NADA has settled — and as we prepare for Agent Summit — we wanted to take a few minutes to look at the main themes we saw trending most strongly throughout the show.
How to Get the Best Results
Innovation is something no dealership can truly afford to ignore. The most recent JD Power U.S. Sales Satisfaction Index (SSI) Study relays a similar message: “Use of technology—i.e., tablets and computer displays—by dealers during the sales process can substantially improve customer satisfaction among new-vehicle buyers.”
The True Bottom Line
At RoadVantage, one of the things that truly sets us apart from anyone else in the industry is our passion for providing the best customer experience. We believe in having a great product, but even the best product in the world means nothing if the dealers, agents and end-users are unhappy with their experience. That’s why we’ve made it a priority — from our executive leadership on down— to put our customers first on every level.
Often, when giving presentations to customers, F&I managers focus on product features and benefits. They talk about what it is, how it works, what it costs…And when those customers aren’t interested, F&I managers are left wondering: Were the features not thoroughly explained, was the product too expensive, did the customer not understand the benefits? Chances are, in many cases, it’s none of these reasons.